Everyday rituals,rooted in Ayurveda.
Hair and body care crafted under expert Ayurvedic supervision with time-honoured botanicals. Pure formulations, honest care — for modern Indian wellness.

Authentically Ayurvedic
Formulated under expert Ayurvedic supervision.
No harsh chemicals
Free from parabens, sulphates & mineral oils.
Cold-pressed botanicals
Nutrient-rich oils & herbal infusions.
Cruelty-free
Never tested on animals. Made in India.
Shop by concern
Find your ritual
Four considered collections, each rooted in classical Ayurvedic practice and crafted for modern everyday care.
Bestsellers
The most-loved rituals
Thoughtfully made formulas our customers return to, again and again.

The Hair Ritual
Japabhringadi — for stronger, softer hair
Ayurvedic Hair Wellness Ritual Consistent use of Arminda Japabhringadi Hair Oil helps nourish the scalp deeply while improving softness, shine, and overall hair
- Warm a few drops and massage into the scalp
- Leave overnight or for 30 minutes before wash
- Follow with Japabhringadi shampoo & conditioner
- Repeat 2–3 times weekly for visible softness
The botanicals
Time-honoured herbs, modern formulations
Each Arminda formula is built around classical Ayurvedic botanicals — traditionally celebrated for their nourishing, balancing properties — infused into contemporary, everyday rituals.
Bhrungaraja
Eclipta alba
Traditionally the 'King of Hair', supports stronger-looking roots.
Amla
Phyllanthus emblica
Rich in natural antioxidants for shine and softness.
Hibiscus
Hibiscus rosa-sinensis
Nourishes dry strands; enhances smoothness.
Neem
Azadirachta indica
Helps maintain a purified, balanced scalp.
Coconut Oil
Cocos nucifera
Deeply conditions and nourishes the hair shaft.
Sesame Oil
Sesamum indicum
Enhances absorption of herbal actives.

The Body Ritual
Ubtan — for naturally radiant skin
Reveal Naturally Radiant Skin Inspired by authentic Ayurvedic beauty rituals, the Arminda Body Ritual Combo delivers a complete cleansing and exfoliation experi
- Exfoliate with Ubtan Body Scrub Powder on damp skin
- Rinse and cleanse with the Ubtan Bathing Bar
- Lock in moisture with Arminda Body Massage Oil
- Use 2–3 times weekly for smoother, glowing skin
Honest care, trusted across India
We let the formulas speak for themselves — no exaggerated claims, no invented testimonials. Just Ayurvedic care made with intention.
Authentic
Ayurvedic formulations
Crafted under expert Ayurvedic supervision with classical botanicals.
Honest
Clean ingredient lists
Free from parabens, sulphates and mineral oils — clearly labelled.
Made
In India, for India
Designed and manufactured locally with free shipping across the country.
Pure
Botanical extracts
Enriched with time-tested herbs including Bhrungaraja, Amla and Hibiscus.

Our story
Pure Ayurveda, made for everyday life
Arminda was born from a simple belief: that the timeless wisdom of Ayurveda belongs in everyday personal care — not locked away in rare rituals, but woven into the moments you already live.
Every formula is crafted under expert Ayurvedic supervision, drawing on botanicals like Bhrungaraja, Amla, Hibiscus and Neem — herbs long celebrated for nourishing hair and skin — and shaped into modern rituals that fit a contemporary life.
No exaggerated claims. No harsh shortcuts. Just honest, thoughtfully made care you can return to, every day.
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Ayurvedic formulations
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Harsh sulphates & parabens
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Considered products
The Journal
Ayurveda, made readable
Slow reads on botanicals, rituals and everyday wellness — from the Arminda desk.
Natural Ways to Achieve Healthy Glowing Skin
Complexion-perfecting natural foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine mat
Read moreWhy Japabhringadi Oil Is Powerful for Hair Growth
Complexion-perfecting natural foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine mat
Read moreThe Benefits of Ubtan for Natural Skin Care
Complexion-perfecting natural foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine mat
Read moreJoin the Arminda ritual
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